FILA and ATAT Racing Team Partnership: A Testament of Superior Branding

Wazzup Pilipinas!

FILA Philippines has consistently been promoting sports since its promotional tie-up with the popular basketball during its earlier years. Undoubtedly, it has evolved into a brand that identifies itself more with elite sports like Polo, Rugby, Figure Skating, and now more recently with Motorbike Racing.

At an event launching its partnership with the ATAT Racing Team, along with the Ducati and Aprilia brand of motorbikes, the brand has manifested its commitment to partner with only the best to endorse its products. It's not the company that hires the most popular celebrities out there, but it's obviously one that looks into an upper level of appreciation towards promoting sports-related activities geared to better and healthy living, that hopefully the people will realize.

Jill's Bar located at The Fort in Bonifacio Global City, along with its neighboring bar called Jack's, was fully booked with many of the friends, colleagues and sponsors of both FILA and ATAT (Any Time All The Time), as well as friends from the media. The July 9 night was oozing with party-filled excitement as we finally had a chance to meet the team that were primarily racing because of their passion.

Lots of raffle prizes were given away including 3 watches from TechnoMarine, 10 FILA shoes, an expensive Foil A Car service, and 120 bottles of vodka - of which I haven't claimed mine yet. Lol!

Modernized Sangley Airport Maybe NAIA's Third Runway

Wazzup Pilipinas!

Proposing Sangley Point in Cavite as the site for a new international gateway, the Japan International Cooperation Agency (JICA) has also recommended to the Department of Transportation and Communications (DOTC) that this new airport operate under an integrated airspace with the same air traffic control tower as the Ninoy Aquino International Airport (NAIA) until 2025.

“JICA’s recommendation means that, in effect, the new Sangley airport will be NAIA’s ‘third runway’ until greater expansion can be made in the long-term. Meanwhile, upgrading Sangley’s existing airport may be done faster and at a lower cost, since initial reclamation will be needed for only one to two runways, instead of three to four. This will significantly bring down JICA’s initial ballpark estimate of $ 10 Billion to build a 4-runway airport in Sangley,” noted DOTC Secretary Jun Abaya.

The decision on whether NAIA should be closed down eventually may be made later on, based on the evolution of this common-airspace strategy. The options for 2025 and beyond would be to close NAIA once Sangley is expanded into a 4-runway airport, or to retain this dual-airport system and possibly develop Sangley into a 2- to 3- runway airport.

Parachute Bags: Convertibles That Were Designed to Impress

 
Wazzup Pilipinas!

They are more than meets the eye! They magically transform into something new! They cleverly convert into another convenient thing that's all useful, trendy, and affordable. They are Parachute Bags - a unique and stylish backpack can quickly turn into a messenger bag, or vice versa, and many other variations with stunning printed designs that can fashionably reflect your changing moods.

From the same people who gave you Elle bags, these new line of convertible bags makes it look like you own more than just one bag. It is undeniably an ingenious way to make people think you rock with a couple of stylish bags!

The materials are imported and water repellant and is deal for everyday use whether by students or professionals who value quality and affordability matched by that uber-trendy style that makes you feel young and alive.

At a launch held at Just Thai Bonifacio Global City branch, bloggers were introduced to the several lines of Parachute Bags and eventually made everyone jaws drop because of the "convertible" feature. These bags were designed to impress!