Wazzup Pilipinas!
Globe Telecom is looking to sustain growth momentum of its prepaid business after several quarters of strong performance with a co-branding partnership with leading mobile phone manufacturer Cherry Mobile.
Consolidated Globe prepaid customer base reached 47.8 million as of end-September 2015, up 17% from previous year’s 40.7 million. Globe Prepaid customer base posted growth of 14% year-on-year, while the TM base grew by 20% on the back of offers that recognize the youth and mass market’s shift to the digital lifestyle.
Globe Prepaid has made strides in positioning itself as the digital brand for the youth with offers which are bundled with free access to top social networking and messaging apps such as Facebook and Viber, premium apps and content such Spotify, as well as top mobile games such as Clash of Clans. Globe Prepaid also enhanced its revolutionary GoSAKTO, which now allows customers to create more than 200 million call, text, and app combos that fit their needs, budget, and lifestyle.
On the other hand, its TM brand, specifically targeting the value prepaid market, has been strong with innovative value for money offerings with the most affordable call, text and surfing promos, including TM Extend which allows customers to extend the validity of TM call and text promos for as low as P5 for 1 day. Over the years, TM has achieved steady growth trajectory, making it the fastest-growing mobile brand in the value prepaid category.



Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.