Wazzup Pilipinas!
Following the successful take off of the SM Style Up Campaign of SM Makati, the SM Store launches the #StyleUpMovement: an Instagram Takeover Challenge, as SM highlights the three main trends in today’s fashion scene: Color Blocking, Athleisure, and Patterns on Patterns, together with the Style Up ambassadors; Jess Connelly, Kiana Valenciano, and Mark Mcmahon.
The SM Store is at it again – and now, extending it to a bigger crowd. Launching a nationwide online contest that challenges Filipinos, of all shapes and sizes, not only to make your OOTD game strong, but also to challenge you to free yourself from your fashion boundaries.
The all-new character of The SM Store led to the birth of the Style Up campaign, following its bolder attitude that lets your curate your wardrobe according to your liking - a rather trendier, more straightforward, with a little bit of to a little too much of edginess.
Above photo shows Jess and Mark rockin their athleisure wear.
This Instagram-based challenge, called #StyleUpMovement will run for 4 weeks, starting on May 16 until June 12, 2016.
This Instagram-based challenge, called #StyleUpMovement will run for 4 weeks, starting on May 16 until June 12, 2016.
The #StyleUpMovement highlights three key trends that we know of today:
(1) Color blocking – mix of vibrant Style Up Colors
(2) Athleisure – sports luxe with a punch of vibrant Style Up colors
(3) Patterns on patterns – geometric prints in line with the Style Up theme
(1) Color blocking – mix of vibrant Style Up Colors
(2) Athleisure – sports luxe with a punch of vibrant Style Up colors
(3) Patterns on patterns – geometric prints in line with the Style Up theme


Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.