Wazzup Pilipinas!
The Philippines is currently undergoing plenty of political and economical changes, what with the Duterte administration introducing several new economic policies and government mandates in previous months. This, along with the international community’s heightened interest in the country following our consistent growth over the last few years, all contribute to the nation’s evolving commercial landscape, launching a number of challenges and opportunities the business community has yet to fully take advantage of.
Some of the Philippines’ top franchisors have the perfect response to these vital changes: the 15th Franchise and Business Expo—slated on October 14-16 at the World Trade Center in Pasay City—is set to get business owners and aspiring entrepreneurs ready for the paradigm shift as the entire country treads on the daunting path to personal and inclusive growth.
The Association of Filipino Franchisers Inc. (AFFI), organizer of the Franchise & Business Expo, believes that a large fraction of the responsibility in achieving inclusive growth for the country lies on the franchise and business sector.
“As the premier community of empowered entrepreneurs in the country, we make it our personal mission to lead the sector towards a more involved role in nation-building,” said AFFI President Jerry Ilao. “The government has their job cut out for them. They have to make sure that the country is primed for business and investment opportunities, and that’s what they are focusing on now. But as Filipino entrerpeneurs, we also have ours cut out for us.”
The franchising industry has a significant impact on employment generation and socioeconomic development. As an example, AFFI’s member corporations have already created 213,569 jobs in this year alone.
“Just imagine what the entire industry could do and give the country if we manage to really boost the franchising sector this time,” commented Ilao.



Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.