Wazzup Pilipinas!
Technology advancement has been witnessed every day since it came into existence. Nevertheless, though the internet has been there for many years, most people were able to access it in the early 90’s. As a result, several online entities such as online casino came into existence in the mid 90’s which prompted the licensing bodies to offer free licenses (in 1994), to boost the industry.
In the year 2017, revenue amounted to over forty billion thus proving, without a doubt, that the growth of the online casino industry is today’s world. Gambling in the Philippines has started in the sixteenth century, and is still present in the country today.
The government handles online gambling through the Philippine Amusement and Gaming Corporation (PAGCOR) which task is to follow and operate games of chance, and to provide government income and to provide guidelines to all gamblers, but there are also public and private companies that handles different forms of online gambling, as technology is growing stronger every day.
Casino gambling under PAGCOR is crucial to the country's tourism and gives lucrative income. The Philippines has more casinos than Macau has it, with around twenty found in Metro Manila.
Lets compare gambling industry in Philippines and in the UK. Both of these countries have different benefits from this branch of industry and lot of people are involved in it. Many people in Philippines would say that technology advancements improved online gaming and made it easy for usage.
There is also a history of these games which is different for both mentioned countries and it is exciting how these games are developing more and more compared to the past. Gambling lovers in UK can now enjoy their favorite game without going out from their homes, which was impossible in the past , but with development of internet and software made this very enjoyable for them.
Gambling in the United Kingdom, , is monitored by the Gambling Commission with addition of the government's Department for Culture, Media and Sport (DCMS) under the Gambling Act 2005. This Act of Parliament significantly changed the UK's online gambling laws, among them the introduction of a new strategy of protection for children, as well as bringing the Internet gaming sector and technology advancements within British regulation, as they begin to grow and increase rapidly.
How is Online Casino Growing?
Today, both young and old have access to smartphones, tablets, and laptops. As a result, the need to network with friends, relatives and learning institutions globally has been high. Though personal computers usage has been high, the coming of smartphones brought a 'no turning' back upward trend in the gambling industry. That is, the number of people owning the mobile phones is far much higher than those in possession of Personal computers.
Not only is the device used to communicate and network, but also to play online games. Children even at the age of ten can now use their parent’s Android, iPhone and the like to play such games as roulette, blackjack, and baccarat among others.
Since most online casino software is compatible with most mobile phones; mobile gambling at the comfort of your house has become accessible to everybody in the family, thus leading to its unavoidable growth.
Improving the User Experience
Specific tools have been designed to track the ever-changing consumer needs and behavior in this industry. Naturally, people are wired to get bored whenever they do the same thing over and over again. It is due to this reason, that data analytics has been implemented to collect the customer’s data and process it. Online casinos are now able to monitor all their customers through the data collected.
Which personal data is crucial?
Customer information such as; gender, sex, location, the game played most, and time of playing it.
How is this beneficial?
It is now possible for online casino providers to track the changes in the games played, and the number of people regarding gender playing- if it is going high or low- and act accordingly. How is that achieved? Depending on the results, the providers initiate a marketing campaign that covers all user needs. This way, users get new and great experiences that make them want to play the game over and over again.
The results? They will share their experiences with others which make them want to play the game too. By loading the game with bonuses for the players, the campaign becomes a win, win, competition by the end of it all. As a matter of fact, online gambling isn’t going down at any one time. In fact, the future is more promising than the former.
Final Line
With the data analytics in place, the growth of online casino in today’s world is unquenchable. It may not even be possible to end it when children at the age of three, can access the guardian’s phones to play games.
With the smartphones becoming more advanced daily, and with their importance in peoples life, the need to travel to nearby cyber café, is now termed as 'past tense.'
You see, you can now access the game at whatever time you need it, regardless if it is during day or night.
The fact that all people irrespective of their gender, age, professional or location, are accommodated in the industry, online games may be termed as the “king of the world” shortly. Time will tell!
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
