First Bite, Lasting Obsession: Burger & Lobster’s Philippine Debut at SM Aura

Wazzup Pilipinas!?

A Global Sensation Arrives in Manila

Manila’s vibrant food scene is about to reach new heights as Burger & Lobster, the world-renowned dining sensation, makes its highly anticipated Philippine debut at SM Aura, the #HomeOfFirsts. Known for its wild-caught lobsters and prime-cut burgers, this London-born culinary institution is set to redefine casual dining in the country, bringing a premium experience to Filipino food lovers.

Founded on a simple yet powerful concept—perfecting two ingredients to absolute culinary mastery—Burger & Lobster has won over diners across the globe, from New York to Dubai, Singapore, and now, Manila. Their philosophy is straightforward: burgers so good, you’ll rethink your life choices; lobsters so fresh, they transport you straight to the ocean. It’s time for Manila to get #OfficiallyObsessed.

An Unapologetically Bold Dining Experience

Burger & Lobster isn’t just another restaurant—it’s a destination. With its modern yet welcoming ambiance, obsession with top-quality ingredients, and a menu crafted with expertise and simplicity, it offers an elevated but laid-back dining experience that Manila’s trend-conscious foodies will crave. Whether you’re a young professional, a seasoned gourmand, or simply a lover of indulgence, this is the kind of place you’ll want to visit over and over again.

Located at SM Aura, Burger & Lobster promises more than just a meal—it’s an adventure in flavor. Whether you’re satisfying a long-time craving, treating yourself to an indulgent feast, or discovering your next go-to spot, every bite is designed to be a sensory explosion of rich, bold flavors. Because let’s face it—life’s too short for boring bites.

Signature Dishes That Will Leave You Hooked

At Burger & Lobster, every dish is an obsession-worthy masterpiece, carefully crafted with premium ingredients and uncompromising quality. Get ready to fall in love with:

The Burger – A 100% prime beef patty, grilled to perfection and served in a buttery brioche bun, elevated with their signature secret sauce.

The Lobster – A whole, wild-caught Canadian lobster, prepared grilled or steamed, served with clarified butter or lemon garlic sauce for an unbeatable seafood experience.

The Lobster Roll – Succulent lobster meat, tossed with Japanese mayo, nestled in a toasted brioche roll, delivering the perfect balance of sweetness and umami.

Every plate is crafted to perfection, ensuring an experience that is both luxurious and unforgettable. This is why Burger & Lobster has become a global favorite—and why you’re about to get hooked.

Join the Obsession!

Manila has been hungry for something fresh, exciting, and obsessively satisfying—and Burger & Lobster is here to deliver. One thing is certain: once you take your first bite, there’s no going back.

So get dressed, grab your appetite, and dive into the experience. It’s time to #SERVE and be #OfficiallyObsessed.

📍 Visit Burger & Lobster at SM Aura, Ground Floor today!

For the latest updates, sneak peeks, and exclusive content, follow @burgerandlobsterph on Instagram. Stay tuned for more first-to-market brands and groundbreaking dining experiences at www.smsupermalls.com or follow @SMSupermalls on social media.

SM Supermalls: The #HomeOfFirsts

At SM Supermalls, we pride ourselves on being the #HomeOfFirsts—bringing you first-to-market brands, groundbreaking experiences, and one-of-a-kind dining destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and delivering meaningful experiences that make every visit unforgettable. There’s always something new and exciting waiting for you at SM.

Don’t miss out on the obsession—Burger & Lobster is here, and it’s time to indulge.

SM Supermalls’ ‘Trash to Cash’ Initiative: Building a Waste-Free Future, One Kilo at a Time

Wazzup Pilipinas!?

Over 12 Million Kilos of Recyclables Collected in 2024

Every first Friday and Saturday of the month, SM Supermalls transforms into a thriving sustainability hub through its nationwide ‘Trash to Cash’ (TTC) recycling market, where individuals can exchange recyclable waste for cash. This groundbreaking initiative is part of SM Supermalls’ Waste-Free Future campaign, a long-standing program that has been empowering communities since 2007 by promoting waste segregation, recycling, and environmental responsibility while also offering financial incentives.

Now held across 87 SM malls nationwide, the TTC program provides a convenient and accessible platform for shoppers, tenants, and local communities to actively participate in sustainable waste management. By ensuring that recyclables are properly sorted and repurposed, the initiative plays a vital role in strengthening the circular economy, aligning with SM Supermalls’ deep-rooted commitment to environmental stewardship and responsible business practices.

Encouraging Sustainable Habits with Tangible Impact

The impact of TTC has been nothing short of remarkable. In 2024 alone, the initiative successfully collected over 12 million kilograms of recyclables, generating a total of ₱28 million in earnings for participants. This is equivalent to saving 204,000 trees if all recyclable waste collected were paper or reducing 18,000 tons of carbon emissions if all recyclable waste were plastic.

But more than just a recycling initiative, TTC is a movement—one that enables individuals, organizations, and businesses to turn sustainability into an opportunity. By making environmental responsibility rewarding, SM Supermalls has transformed the way communities view waste management, proving that small, consistent efforts can create a lasting impact.

“TTC is more than just a recycling program—it’s a movement that enables communities to turn environmental responsibility into real opportunities. By participating, people not only contribute to waste reduction but also gain financial incentives, proving that sustainability can be both impactful and rewarding,”

— SM Supermalls President Steven Tan

A Community United for a Greener Tomorrow

From students and teachers weighing recyclables at SM Cares’ TTC events to employees and tenant partners bringing bags of recyclable waste, everyone plays a part in this sustainability drive.

The initiative has inspired countless individuals to embrace waste segregation, responsible disposal, and recycling as everyday habits. As a result, TTC does more than just divert waste from landfills—it fosters an environmental mindset that can be passed down to future generations.

A Call to Action: Be Part of the Change

As climate challenges continue to intensify, programs like Trash to Cash prove that small, collective actions lead to significant environmental impact. By joining TTC, individuals contribute to the fight against waste pollution, support the circular economy, and take meaningful steps toward a sustainable future.

How to Participate in Trash to Cash

Participating in TTC is simple and convenient, with designated drop-off points across all participating SM malls nationwide. Here’s how you can take part:

✅ Segregate your recyclable waste (e.g., paper, plastic bottles, and other recyclable materials).

✅ Bring them to any participating SM mall during the first Friday and Saturday of the month.

✅ Exchange your recyclables for cash incentives.

For more details on TTC and other sustainability initiatives under SM’s Waste-Free Future campaign, visit the official SM Supermalls website or follow @SMCaresOfficial on social media.

Let’s work together for a waste-free future—one kilo at a time!

SM Prime Champions Sustainability with Water for Tomorrow Campaign

Wazzup Pilipinas!?

Access to clean and potable water remains one of the most critical global challenges, as rapid urbanization and population growth continue to strain freshwater resources. According to UN-Water, effective water management is essential not only for sustaining society but also for protecting the environment.

SM Prime Holdings, Inc. (SM Prime), one of Southeast Asia’s leading integrated property developers, has long been at the forefront of sustainability. Since the early 1990s, SM Prime has prioritized water conservation and management, well before the global conversation recognized the impact of climate change on water resources.

Through its Water for Tomorrow campaign, SM Prime actively champions water stewardship, integrating climate resilience into its developments. This initiative ensures the responsible use of water while securing a sustainable future for the communities it serves.

Building a Sustainable Future Through Water Conservation

Sustainability is embedded in SM Prime’s building operations, with significant investments in water-saving technologies and infrastructure. These innovations reduce freshwater consumption and ease the demand on municipal water supplies.

In 2023, SM Prime reported a total water consumption of 7.2 million cubic meters, with an impressive 61% of that water recycled. Across SM Supermalls, more than 1 billion gallons of recycled water were utilized for mall operations. This includes using recycled water for cleaning, landscaping, and air-conditioning cooling towers. Low-flow fixtures and efficient plumbing systems further regulate water consumption.

Beyond its malls, SM Prime has expanded these practices across its properties:

SM Offices’ E-Com Centers at the Mall of Asia (MOA) Complex operate sewage treatment plants that recycle greywater.

SM Development Corporation’s (SMDC) Sea and Shore Residences contribute to sustainability by donating treated wastewater to maintain the greenery of the MOA Complex.

SM Hotels and Convention Corporation has implemented water conservation strategies at Pico Sands Hotel, reducing freshwater consumption by 36%, achieving 52% water reuse, and ensuring 41% water conservation at Pico de Loro Beach and Country Club.

At Hamilo Coast, a luxury and leisure estate in Nasugbu, Batangas, SM Prime has operated a water desalination plant since 2010, providing a sustainable water source for residences, hotels, staff housing, and offices.

Protecting Water Resources for a Sustainable Tomorrow

SM Prime strongly supports the UN-Water World Water Day 2025, which highlights Glacier Preservation. Glaciers play a crucial role in the global water cycle, storing 69% of the world’s freshwater. However, rapid glacial melting, shifting rainfall patterns, and rising sea levels are threatening global water security.

Recognizing this challenge, SM Prime continues to integrate water-efficient systems into its developments. These efforts not only reduce environmental impact but also foster awareness and encourage responsible water use among tenants, employees, and mallgoers.

A prime example is SM City Baguio’s Rainwater Treatment Facility (RTF), launched in 2023. This facility has already treated 17,000 cubic meters of rainwater into potable water, significantly reducing the mall’s reliance on traditional freshwater sources.

Commitment to a Sustainable Future

The Water for Tomorrow program is a key pillar of SM Prime’s broader sustainability strategy, aligning with its Net Zero by 2040 and Waste-Free Future initiatives.

“As businesses face growing water challenges, we must take action to secure our Water for Tomorrow,” said Hans T. Sy, SM Prime Executive Committee Chairman.

“Water stewardship is an investment in our future. We must move beyond conservation and prioritize resource protection, waste reduction, and water security for future generations.”

SM Prime’s Sustainable Water Initiatives in Action

SM City Baguio’s Rainwater Treatment Facility ensures water quality through a six-step purification process, providing clean water to the community. This initiative was recognized at the 2024 Asia Pacific Tambuli Awards.

Three E-Com Center at the MOA Complex efficiently operates its sewage treatment plant, treating wastewater to ensure safe environmental discharge.

Pico Sands Hotel promotes water conservation through a towel and linen reuse program, encouraging guests to participate in sustainability efforts.

Hamilo Coast’s desalination plant continues to provide a sustainable water source to its growing community.

SMDC’s Sea and Shore Residences contribute to urban greening by repurposing treated wastewater for landscaping.

Through these pioneering initiatives, SM Prime continues to set the benchmark for sustainability, ensuring that water remains available for tomorrow’s generations.