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Tuesday, July 1, 2025

Community in Action: SM Cares Powers Brigada Eskwela 2025 with Thousands of Volunteers Nationwide


Wazzup Pilipinas!?



SM Supermalls champions bayanihan spirit as it transforms public schools into cleaner, safer, and more inspiring places for learning.


June 9–13, 2025 — Across the nation, a different kind of transformation was unfolding—not in the bustling corridors of malls but in the humble classrooms of public schools. In an awe-inspiring show of unity, SM Supermalls, through its corporate social responsibility arm SM Cares, rallied more than a thousand employee-volunteers to actively participate in the Department of Education’s (DepEd) Brigada Eskwela 2025. The initiative, themed “Nagkakaisa para sa Handa at Ligtas na Pagbabalik Eskwela,” saw the heart of SM beating in perfect rhythm with the communities it serves.


From Luzon to Mindanao, the movement was palpable. In 75 SM malls nationwide, teams of dedicated employees rolled up their sleeves, picked up brooms, brushes, and tools—not to serve shoppers this time, but to serve 66 public schools, bringing fresh color, structure, and spirit into classrooms that will soon welcome eager young learners.










A Modern-Day Bayanihan

The sight was both moving and powerful—SM North EDSA volunteers sweeping dusty hallways, SM Center Pasig employees meticulously organizing learning materials, SM City Sorsogon teams repainting chairs with renewed care. At SM City Baliwag, an employee stacked hollow blocks with quiet determination, reinforcing not just a school wall, but a child’s future.


This wasn’t just about cleaning or repainting. It was about presence, compassion, and a collective promise that no child should return to a classroom that doesn't inspire them to dream big.


“We are proud to be part of Brigada Eskwela again this year. Education is the cornerstone of nation-building, and through volunteerism and shared responsibility, we aim to help create safe and welcoming learning spaces for students all across the country,” shared Steven Tan, President of SM Supermalls.


Where Corporate Purpose Meets Community Progress

Brigada Eskwela 2025 didn’t just touch the walls of schools—it strengthened the very fabric of communities. In collaboration with DepEd, local government units, school officials, and neighborhood volunteers, the effort highlighted what can be achieved when businesses and communities unite for a cause bigger than themselves.


Volunteers engaged in a spectrum of meaningful tasks:

Cleaning and disinfecting classrooms

Repainting learning spaces and facades

Repairing chairs, desks, and minor infrastructure

Distributing essential learning materials

And most importantly, spreading hope


These acts of kindness, no matter how small, rippled through the hearts of students, parents, and educators—proving once more that every gesture counts when done with love and purpose.


Building Futures, Supporting Global Goals

Beyond the walls of the schools and the days of volunteer work, SM Supermalls’ participation in Brigada Eskwela aligns with its greater mission: contributing to inclusive, sustainable development. This advocacy echoes the United Nations Sustainable Development Goals (SDGs), particularly:

SDG 4: Quality Education

SDG 17: Partnerships for the Goals


Through SM Cares, SM continues to nurture programs that empower the most vulnerable sectors—children and youth, senior citizens, persons with disabilities, women and breastfeeding mothers, and even bike-friendly communities—furthering its role as a community builder beyond commerce.


A Heart for Education, A Home for Every Child’s Dream

SM Supermalls has proven once again that meaningful change doesn’t always require grand gestures. Sometimes, it begins with a mop, a paintbrush, a hammer—or simply, with people who care.


As students prepare to return to school this academic year, many of them will walk into newly cleaned classrooms, sit on freshly painted chairs, and learn in safe, functional, and inspiring spaces. They may not know the names of the volunteers who made it possible—but they will feel the impact, deeply and daily.


And that is the true essence of community. That is the legacy of Brigada Eskwela 2025.


For more stories on how SM Cares is making a difference, visit www.smsupermalls.com/smcares or follow @OfficialSMCares on social media.


Together, let’s build more than malls. Let’s build futures.

A Match Made in the Heart of Filipino Creativity: SM and DTI Celebrate MSMEs at Bagong Pilipinas Wedding Fair 2025


Wazzup Pilipinas!?



Taguig City, Philippines — The soft shimmer of pearls, the rustle of indigenous fabrics, and the promise of forever set the tone as SM Supermalls proudly partnered with the Department of Trade and Industry (DTI) for the Bagong Pilipinas Wedding Fair 2025—a dazzling showcase of Filipino love, legacy, and livelihood that took center stage at SMX Convention Center Aura Premier from June 27 to 29.


With over 100 local MSMEs (Micro, Small, and Medium Enterprises) weaving their magic under one roof, the three-day celebration was not just about tying the knot—it was about tying together culture, commerce, and community. Leading the charge was DTI Secretary Cristina Roque, who opened the fair with a message of empowerment and economic hope, as Filipino entrepreneurs from Luzon to Mindanao stepped into the spotlight with their innovative wedding essentials.



A Runway of Dreams, Rooted in Tradition

Day 1 unfolded with an emotional crescendo—a bridal fashion show featuring some of the country’s most promising Filipino designers. Bridal gowns swept the runway, each telling a different love story through handwoven fabrics, intricate embroidery, and sustainable materials. Modern cuts met timeless traditions, as the Barong Tagalog and Filipiniana were reimagined with contemporary silhouettes—showcasing how culture can evolve beautifully without losing its soul.


The audience—composed of soon-to-wed couples, fashion enthusiasts, wedding planners, and creatives—watched in awe as local designers redefined elegance with Tatak Pinoy craftsmanship, cementing their place not just in the fashion industry but in the hearts of every future bride and groom.






The Heart and Hustle of Filipino MSMEs

Across the exhibition halls, Filipino ingenuity radiated in every booth. From Capiz shell tableware to handcrafted bridal accessories, the Wedding Fair was a treasure trove of locally made artistry. Couples discovered custom stationery, floral design studios, gourmet catering, destination planning services, and even eco-conscious souvenirs—each one a reflection of Filipino pride, passion, and perseverance.


What made the experience even more enriching were the interactive exhibits and talks on Days 2 and 3, where industry experts and MSME owners shared stories of their humble beginnings, growth challenges, and big dreams. These sessions turned the event into a learning ground—not just for entrepreneurs but for anyone who believes in the beauty of building something with heart.


“Through partnerships like this, SM Supermalls remains committed to building the future of Filipino MSMEs by providing entrepreneurs a platform to showcase their work, nurture local talent and creativity, and strengthen economic resilience,” said Joaquin San Agustin, EVP of SM Supermalls.


Sustainability, Sophistication, and Soul

More than just aesthetics, the fair championed sustainable wedding solutions. Many MSMEs offered eco-conscious alternatives—from biodegradable packaging and reusable décor to plant-based giveaways and cruelty-free makeup. The message was clear: the Filipino wedding of tomorrow is not just beautiful—it is mindful, meaningful, and rooted in community values.


Couples also fell in love with Filipino-made heirloom jewelry—from South Sea pearls and gold tiaras to bespoke engagement and wedding rings that honored heritage and history. Each piece told a story, not just of love between two people, but of love for country and craft.


A Celebration of Love, Culture, and Resilience

The Bagong Pilipinas Wedding Fair 2025 was more than a bridal event—it was a grand display of Filipino resilience, creativity, and unity. At its heart was a shared belief: when local MSMEs thrive, they uplift families, communities, and the nation as a whole.


This landmark collaboration between DTI and SM Supermalls reaffirmed the role of public-private partnerships in nation-building, while offering the wedding industry a renewed sense of purpose and pride.


Be Part of the Movement

SM Supermalls continues to champion the dreams of Filipino entrepreneurs. With over 80 malls nationwide, they offer unmatched exposure and business development support to help MSMEs flourish.


To become part of the thriving MSME community at SM, visit msme.smsupermalls.com or send your most innovative product and preferred location to customercare@smsupermalls.com.


Because in the Philippines, every love story deserves a beautiful beginning—and every business deserves a chance to bloom. 

Art Explodes into Life at SM Supermalls with "Art for Everyone": A Grand Celebration of Filipino Creativity


Wazzup Pilipinas!?



This July, the halls of 18 SM Supermalls across the country will no longer just echo with the sounds of footsteps and shopping bags—they will pulse with the vibrant rhythm of brushstrokes, sculpted dreams, digital visions, and photographic moments frozen in time. SM Supermalls has once again thrown open its doors to Filipino artistry, unleashing Art for Everyone—a powerful, month-long tribute to the soul of a nation brimming with creativity, resilience, and boundless imagination.





From Gold to Glory: A Movement Reborn

Following the overwhelming success of the 2024 SM Art Market, which garnered the Gold Stevie® Award for Innovation in the Use of Events, SM Supermalls proves that this was never a one-time feat—it was the start of a cultural movement. That acclaimed initiative featured over 1,200 Filipino artists and more than 4,000 stunning artworks, a dazzling showcase of local talent that turned shopping malls into art sanctuaries.


Now, with Art for Everyone, SM is turning up the volume—not just spotlighting art, but embedding it into everyday life. Participating malls are being transformed into living, breathing art spaces where creativity isn't just admired—it’s celebrated, experienced, and lived.


“This isn’t just a display—it’s a declaration,” says one returning artist. “We’re not just hanging paintings; we’re reclaiming space for the Filipino spirit.”








Malls as Museums: Art in Every Corner

From the cool highlands of Baguio to the urban pulse of North EDSA, and from the coasts of Cebu to the heart of Iloilo, SM’s malls are becoming open galleries—accessible, inclusive, and transformative.


Guests can walk into any participating mall and be transported into a kaleidoscope of mediums: expressive paintings, emotive photographs, compelling sculptures, thought-provoking digital art, and everything in between. It's a sprawling, nationwide art odyssey that welcomes everyone—from curious mall-goers and aspiring artists to seasoned collectors and cultural advocates.


And yes, there’s art for all ages—with interactive activities, live demos, and artist meet-and-greets that make this not just an exhibition, but a fully immersive artistic encounter.


Spotlight on Community, Culture, and Commerce

This initiative isn't just about aesthetics—it's about empowerment. For local artists, especially those still emerging, Art for Everyone is a lifeline and a launchpad. It bridges art and audience, providing exposure, appreciation, and—crucially—income.


“Last year, I sold my first painting at SM,” shared a young artist from Angono, Rizal. “It wasn’t just money—it was validation. Now, I’m back, bolder and more inspired.”


It’s this kind of impact that positions SM Supermalls not only as a retail giant but as a true patron of Filipino culture. In a country where art often takes a backseat to economics, this corporate-driven initiative provides a rare and powerful fusion of business and cultural advocacy.


Where and When to Experience the Magic

The beauty of Art for Everyone is that it’s everywhere. Check the schedule below and mark your calendars:


SM City Clark & SM J Mall – July 1 to 14

SM Lanang – July 7 to 16

SM City Baguio – July 13 to 26

SM Seaside City Cebu – July 14 to 31

SM City Sorsogon, Iloilo, Bacolod – July 15 to 31

SM Center Dagupan – July 16 to 30

SM City Baliwag – July 18 to 31

SM City Dasmariñas & CDO Downtown – July 20 to 30

SM City Santa Rosa, Center Angono – July 21 to 31

The Podium – July 22 to 27

SM City North EDSA – July 25 to 31

SM Aura – Special extended run from August 15 to 24


Each venue brings its own flavor, featuring both regional artists and national talents, so expect diversity in form, theme, and storytelling.


A Call to Feel, Discover, and Be Inspired

In a world often dulled by algorithmic distractions and mass-produced content, Art for Everyone invites you to feel again—to pause, to reflect, and to connect with the raw, authentic voices of Filipino artists.


Whether you find yourself staring into the eyes of a painted portrait, captivated by the flow of abstract lines, or marveling at the detail in a hand-carved sculpture, remember: this is more than art—it’s the heartbeat of our nation.


So bring your family. Invite your friends. Explore with open eyes and leave with a full heart. Because when art takes over our everyday spaces, it doesn’t just decorate—it transforms.


For more information, artist spotlights, and real-time updates, visit smsupermalls.com or follow your favorite SM mall on social media.


Let your journey into Filipino art begin. Art for Everyone is here—and it’s a masterpiece in the making.

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