3rd MAFBEX Iloilo ready to bring Culture, Flavors, and Innovation all at once

Wazzup Pilipinas!?

Iloilo City, Philippines – The biggest and the most anticipated food and beverage expo in Western Visayas is back! The third edition of MAFBEX Iloilo 2025 Eats Here (formerly IFBEX) this July 17 to 20 at the Iloilo Convention Center (ICON). Organized by Worldbex Services International (WSI), this regional leg continues to strengthen Iloilo’s growing reputation as the “City of Gastronomy,” offering a vibrant platform for culinary excellence, regional flavors, and industry growth.

MAFBEX Iloilo 2025 brings together local entrepreneurs and Micro, Small, and Medium enterprises (MSMEs), F&B professionals, culinary students, coffee and brewing community, foodies, and enthusiasts for four days of exhibits, competitions, and interactive experiences.

From cutting-edge food innovations to proud regional products and delicacies, this expo provides a valuable opportunity for businesses to showcase their products, expand their network, and connect directly with their target market.

MAFBEX Iloilo 2025 offers a dynamic lineup of activities featuring both skill and innovation in the F&B industry. Key highlights include:

MAFBEX InterSchool Competitions

These competitions include 1) Table Set-Up with Centerpiece, 2) Cake Decorating, 3) Fruit and Vegetable Carving, and 4) Flair Cup –all aimed at highlighting young culinary talents of different students from Hotel and Restaurant Management schools in the Western Visayas region.

MAFBEX Scoop

Located at the heart of MAFBEX grounds, this activation is a display of the latest product trends and innovations in the local F&B sector across the country.

MAFBEX Talks

These are a series of sessions led by industry experts and thought leaders to exchange insights on key topics in the F&B industry. The Bureau of Fisheries and Aquatic Resources (BFAR) and the Iloilo Coffee Board (ICB) specially prepared talks dedicated to guide growth within each of the sectors.

NEW: Iloilo Coffee Fest

As the newest event highlight for this year, the Iloilo Coffee Festival finds a new home at MAFBEX Iloilo. Organized by the Iloilo Coffee Board, the event will feature Latte Art, Brewing, and Barista competitions, all adding to the excitement of the 2025 edition. Incredible coffee skills are in the spotlight here!

Proud Local, Support Local: DA, BFAR, ICB as MAFBEX’s Partner Associations Ultimately, MAFBEX Iloilo, as a premiere platform for the F&B industry, aims to highlight local products and support local entrepreneurs of the region. Partnered with the Department of Agriculture - Region 6, Bureau of Fisheries and Aquatic Resources - Region 6, and the Iloilo Coffee Board, the expo ensures that local MSMEs will be able to showcase their intricately made chips, snacks and other pasalubong, gourmets, coffee products, and the likes in each of their respective booths and pavilion. Surely, MAFBEX Iloilo is where top-tier local goods are found!

MAFBEX Iloilo is alongside PHILBEX Iloilo and TLEX Iloilo, making up the Iloilo Trio Show 2025, giving attendees access to a multi-industry experience that also features the latest in construction and design, and travel and leisure all under one roof.

Admission is FREE! Visitors and trade buyers can register in advance at www.mafbex.com or scan the event QR code posted on all official channels.

Discover flavors, spark collaborations, and be part of Western Visayas’ premier F&B event. For inquiries, contact our Project Head for MAFBEX Iloilo, Ms. Roselle Fernandez thru email at wsi7@worldbexevents.com or 8-656-9239 loc. 130.

About the organizer:

MAFBEX Iloilo and the Iloilo Trio 2025 is organized by the leading events and expositions management company in the country —Worldbex Services International.

The Leaf Bottle Project: A Revolutionary Green Initiative Transforming Environmental Action in the Philippines

Wazzup Pilipinas!?

A Bold Vision for Change

In a world drowning in plastic waste, where single-use bottles choke our oceans and litter our landscapes, one visionary project emerges as a beacon of hope. The Leaf Bottle Project, conceived by environmental champion Jeph Ramos and spearheaded by the Green Party of the Philippines (GPP) in partnership with Bayanihan Para sa Kalikasan Movement, Inc. (BKM), represents nothing short of a revolutionary approach to environmental stewardship.

This isn't just another recycling program—it's a complete paradigm shift that transforms everyday water consumption into a powerful force for reforestation and environmental healing.

The Crisis That Sparked Innovation

The Philippines faces a staggering environmental crisis. Plastic pollution suffocates waterways, while deforestation continues to strip the nation's green lungs. Traditional approaches have failed to engage the public meaningfully, leaving communities disconnected from environmental solutions. The Leaf Bottle Project emerged from this urgent need, offering a tangible bridge between daily consumer choices and environmental restoration.

How the Revolution Works

The Green Pet Bottle: More Than Just a Container

At the heart of this initiative lies the ingenious Green Pet Bottle—a specially designed, eco-friendly, durable container that completely reimagines the water bottle experience. Unlike disposable bottles that end up in landfills, these reusable vessels become instruments of environmental change.

Each bottle carries a unique QR code, transforming it into a digital gateway for environmental action. This isn't just packaging; it's a passport to a greener future.

The Leaf Points Revolution

The project's most compelling feature is its innovative "Leaf Points" reward system—a gamification of environmental responsibility that turns conservation into an engaging, rewarding experience.

Here's how the magic unfolds:

Initial Purchase Power: Upon purchasing a Green Pet Bottle, users immediately receive 25 Leaf Points, while partner stores also earn 25 points as a welcome reward—creating instant stakeholder buy-in.

Refill Rewards: Every refill at certified Green Partner Stores or Stations generates points for both user and establishment—1 Leaf Point each per transaction. This dual reward system ensures businesses profit from participating in environmental stewardship.

Digital Tracking: Points are meticulously tracked through an app or card-based system, providing real-time feedback on environmental impact.

The Tree Planting Transformation

When users accumulate 250 Leaf Points, they unlock something extraordinary: the opportunity to plant their own "Award Tree." This isn't just symbolic—it's a tangible contribution to reforestation with lasting impact.

Three powerful tree categories await:

"Hope Tree": Representing optimism and sustainability

"Green Hero Tree": Celebrating environmental champions

"Legacy Tree": Emphasizing long-lasting impact and personal legacy

Recipients can name their trees and participate in organized Tree Planting Days at designated green areas, creating community bonds while healing the environment.

The Ripple Effect: Expected Transformations

Environmental Impact

The project promises to dramatically reduce plastic waste from single-use bottles while simultaneously contributing to nationwide reforestation and climate mitigation. Every refill represents a single-use bottle prevented from entering the waste stream.

Social Revolution

Beyond environmental benefits, the initiative fosters unprecedented community-based environmental engagement. Users develop pride and ownership in their environmental contributions, creating a culture of sustainability that extends far beyond individual actions.

Economic Empowerment

The project promotes sustainable business models among local water refilling stations, incentivizing participation through rewards and recognition. Green Partner Certification provides businesses with marketing advantages and customer loyalty benefits.

Strategic Partnerships for Maximum Impact

The project's success relies on a robust network of collaborators:

Local Government Units (LGUs): Providing regulatory support and community integration

DENR & DOST: Ensuring scientific credibility in tree species selection and sustainability practices

Youth and Civic Organizations: Amplifying grassroots engagement and educational outreach

Technology Providers: Developing and maintaining the sophisticated rewards tracking system

Implementation: A Carefully Orchestrated Launch

The project unfolds through four strategic phases:

Phase 1 (3 months): Product design and pilot testing ensure the system works flawlessly before full deployment.

Phase 2 (2 months): Launch and onboarding of partner stores creates the essential infrastructure network.

Phase 3 (9 months): Full rollout with comprehensive reward tracking and monitoring systems.

Phase 4 (Ongoing): Annual tree planting events that become community celebrations of environmental achievement.

The Broader Vision: Healing the Planet One Refill at a Time

The Leaf Bottle Project transcends traditional environmental initiatives by creating a self-sustaining ecosystem where every stakeholder benefits. Users enjoy convenient, affordable water refills while contributing to reforestation. Businesses gain loyal customers and positive brand association. Communities witness tangible environmental improvements.

Most importantly, the project empowers individuals to become environmental heroes through simple, everyday actions. Each refill becomes a vote for sustainability, each tree planted a legacy for future generations.

A Call to Action

As Jeph Ramos envisions in his powerful conclusion: "GPP and BKM empower every citizen to take part in healing our planet—one refill, one leaf, and one tree at a time."

The Leaf Bottle Project represents more than environmental policy—it's a movement that transforms ordinary consumers into environmental champions, proving that revolutionary change can begin with something as simple as refilling a water bottle.

In a world hungry for environmental solutions that actually work, the Leaf Bottle Project offers hope, action, and results. It's not just about reducing plastic waste or planting trees—it's about fundamentally changing how we interact with our environment and each other.

The revolution begins with a single refill. The forest grows with every choice. The future transforms with each leaf earned.

Will you join the Leaf Bottle Revolution?

33rd Grand AdClash Highlights Creativity and Strategy of PUP ADPR Students

Wazzup Pilipinas!?

MANILA, Philippines — Hair Works of Cosmetique Asia Corporation redefined hairstyle and hair care with 33rd Grand AdClash’s Integrated Marketing Communications (IMC) campaign pitches as graduating students from the Polytechnic University of the Philippines - Manila under the Advertising and Public Relations (ADPR) department presented their well-researched insights, creative big ideas, and strategic executions at Robinsons Galleria last June 26, 2025 for their final bow as college students. 

Pinaka Swabeng Teams of 33rd Grand AdClash

Each team came prepared, ready to show their full POGItential in front of the experts. Ideas and talents shone at the stage as different stories were presented, campaigns highlighted the strengths of Hair Works products and how the brand can build emotional connection among its consumers. 

After the blazing grand showdown, DAUNTRES prevailed at the end as this year’s 33rd Grand AdClash champion. They dominated and bagged all the special awards, particularly the Pinaka Swabeng TV Commercial, Radio Advertisement, Jingle, Print Materials, Digital Activation, Offline Trade Activations, Media Plan, and IMC Campaign Awards. Two of their presenters, Mr. Rammuel Samonte and Mr. Jose Luis Jasa, won the SwaBEST Presenter Award, and their adviser, Prof. Jhun Lacambra, was named the SwaBEST Adviser. 

UNIDOS also gave a good fight as this year’s first runner-up. S1NAGTALA won second runner-up, and bagged the Pinaka Swabeng Behind-the-Scenes consolation award, while their presenter Ms. Cristalyn Española, won the SwaBEST Presenter Award. Securing the third runner-up was S1DLAK, who also won the Pinaka Swabeng Early Bird and Cheer Consolation Awards.

After being hailed as the 33rd Grand AdClash Champion, Mr. Jhonathan Orlanda, who led DAUNTRES’ victory, said that “every time na gumagawa kami ng campaign, laging tested ‘yung talent and skills namin, but this specific project tested our emotions and everything.” Emphasizing how this final pitch is not just a test of knowledge and creativity but also a challenge to the relationships within the team. 

Recognizing Team Behind the Spotlight

This year’s clash would not be possible without the junior’s dedication, and an ever-dedicated overall project head, Ms. Angela Aurel, who shared her thoughts during the preparation of the event, “the real challenge is how you respond and stay grounded in the middle of it all,” instilling that despite all the chaos of managing an event, it is important to learn how to control your actions and handle matters professionally. 

Behind the hard-working organizers is a mentor who guided every step of the way, Ms. Jamille Vergel de Dios, the 33rd Grand AdClash Adviser who shared her learnings while organizing this event. She stated that “may hunger talaga [sila] to give a better event, to raise the bar from the previous years,” pointing out the desire of the organizers to produce a top-notch event. 

Grand AdClash SwaBEST Buddies 

This event can’t leave a blank note for the partners who helped mount this event, including Robinsons Galleria as the lead venue partner, Lunán Co-working Space and Study Hub as the official co-working space and study hub partner, JBL Philippines as the official audio partner, Honor Philippines as the official tech partner, Comm&Sense as the official agency partner, Legazy Custom Prints as the official apparel partner, UFC Overload as the official platinum brand sponsor, and McDonald’s Philippines. 

Various media outlets amplified this event’s reach, especially the Manila Bulletin, Manila Standard, and The Philippine Star as lead media partners; WazzupPilipinas.com, Monster RX93.1, Edge TV Philippines, EntrePinas TV, and The Communicator as media partners; and Journal Online and PUP The Catalyst as media support. 

The organizations that made sure that scholars are involved in this journey, ALAS TRI-AD, 2DVERSE, DIAL-1N, ABANTRES, S1DHI,  S2DIO, and PUP COC Student Council as official organization partners; and S1DHAYA, THE UN2LD, D3VIATE, ANG P1NTIG, and ADPROS as lead organization partners. This event is also brought to you by T1NDIG-SINING, 1DOLO, PUP Circle of Research Enthusiasts, and PUP Communication Society. 

Follow the Grand AdClash on social media and visit their website to stay updated on upcoming events. 

#33rdGrandAdClash #BeTheSwaBEST #TapIntoTruePOGItential

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The Grand AdClash is an annual case competition for fourth-year students of the Polytechnic University of the Philippines - Department of Advertising and Public Relations (PUP-DAPR). This competition aims to assess and showcase the students’ acquired knowledge and skills throughout the program by developing an Integrated Marketing Communications (IMC) campaign. 

DAUNTRES (BAPR 4-3D) receiving their awards together with the key people from Cosmetique Asia Corporation, Mr. Janssen Co, CEO (second on the right), Ms. Jane Co, VP for Marketing and Purchasing (third on the right), and Mr. Timothy Chuongco, COO (first on the right). Prof. Jhun Lacambra (left) is also present to join his advisee.

Panelists of 33rd Grand AdClash receiving their certificate of appreciation. Mr. Eric Cabahug, Creative Director of Comm&Sense Inc. (first on the left),  Ms. Min Roldan, Creative Director of DDB Philippines (second on the left), Ms. Eva Buenaviaje, Brand Manager of Cosmetique Asia Corporation (third on the left),  Ms. Nanais Hernandez, Senior Strategic Planner of GIGIL (middle), Mr. Timothy Chuongco, Chief Operating Officer of Cosmetique Asia Corporation (second on the right), and Mr. Paolo Sollorano, Digital Lead of Omnicom Group Philippines (first on the right).