Mindanao’s Main Character Era: Stepping Into the Spotlight at SM Supermalls

Wazzup Pilipinas!? 

In the unfolding narrative of Mindanao, one thing is certain: you have never been a background character. There is a distinct, undeniable confidence in the way this region moves—sharp, bold, and perpetually sure of its direction. You don’t need to be loud to command the room; you simply need a stage that can keep up with your iconic energy.

The good news? The scene is already being set. Across Mindanao, a series of "firsts" are arriving at SM Supermalls, the undisputed "Mall of Firsts," designed to match your vibe, your energy, and your experience.

The Opening Act: Serving Cravings and Lewks

Every great story begins with a statement. Once the plans are locked, it’s never just about the meal; it’s about the "lewk". At SM, the table becomes your backdrop, and as the look comes together, your first act is in full motion.

Soul Kitchen / Fast Fresh (SM City Davao): Some scenes require pure comfort. Opening soon at the expansion wing (Level 1), you can indulge in a sweet Banana Pecan Pancake or keep it classic with White Chicken Rice. It is great food designed to let you keep your main character energy on.

King’s Feast (SM City Davao): For those who require the royal treatment, the first King’s Feast in VisMin is arriving at the Level 2 expansion wing. This all-you-can-eat spread is for the leads who don’t do small portions. When you step out in a full look, your plate should rise to the occasion.

The Second Take: Brewed and Booked

Every masterpiece needs an in-between moment—a pause to decide what happens next.

ZUS Coffee (SM City Davao): Making its Mindanao debut at the Level 2 expansion wing, ZUS Coffee offers the ultimate reset. Whether you need a solid spot to regroup or just enough caffeine to cue the next climactic scene, this is where you find your focus.

The Turning Scene: Confidence in Center Frame

It is time for your close-up. To stay at the center of the frame, you need to feel as polished as you look.

Idara Aesthetics (SM Lanang): Located at the lower ground level, the first Idara Aesthetics in Davao brings advanced treatments closer to you. It’s the ultimate glow-up destination to ensure you step into every frame with absolute confidence.

The Final Shot: Go All Out, Icon

A story is only as good as its ending. To turn a good story into a cinematic masterpiece, you need the right tools for the final frame.

DJI (SM CDO Downtown Premier): Northern Mindanao’s first DJI store is opening at the 3rd level of Cyberzone. Capture your journey with high-tech precision and ensure your "final shot" is nothing short of legendary.

Your Move: Step Into the Spotlight

From the opening act to the final shot, the scenes have been meticulously set across Mindanao. When you know you’re the lead, you don’t wait for the spotlight—you step into it.

Your main character energy is fully secured at SM Supermalls, a destination evolving for a new era. More than just a place to shop, SM remains the country’s most-loved mall, designed around your passions, your lifestyle, and your community.

Ready for your next scene?

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates on openings and events.

Beyond Retail: The Day Lives Changed at SM City North EDSA

Wazzup Pilipinas!? 

The bustling halls of SM City North EDSA recently transformed from a premier shopping destination into a high-stakes arena of opportunity. The SM Group Job Fair was not just an event; it was a life-altering catalyst where the distance between a resume and a career was bridged in a single day.

Instant Jobs, Real Impact

For many, the air was thick with the nervous energy of hope. Felo Garcia, who walked in seeking a future and walked out as a newly hired Sales Associate, captured the shock of immediate success.

“Hindi ko po akalain na matatanggap ako ngayon,” Garcia shared, his voice reflecting the gravity of the moment. “Salamat po SM dahil makaka-provide na ako sa mga pangangailangan ng anak ko at pamilya ko.” 

Garcia was not alone. The fair saw a staggering 236 applicants hired on the spot (HOTS)—roughly 22% of the more than one thousand job seekers who attended. This efficiency dismantled the traditional, grueling wait times of recruitment, replacing them with real-time assessments and instant relief.

A Powerhouse of Opportunity

Led by SM Retail, the event was a massive convergence of the SM Group’s diverse ecosystem. Job seekers didn't just find retail roles; they found doors opening into:

Banking and Education 

Logistics and Real Estate 

Food & Beverage and Malls 

Joel Azores, another successful applicant, noted the event's undeniable credibility. “One hundred percent ka po matatanggap sa Mega Job Fair dahil puro legit na company dito,” he emphasized, highlighting the trust job seekers place in the SM brand.

The "One-Stop" Revolution

What set this job fair apart was the SM Government Service Express. Recognizing that a job offer is only half the battle, SM provided a one-stop hub where new hires could immediately process pre-employment requirements. Agencies on-site included:

SSS and PhilHealth 

Pag-IBIG Fund 

Philippine National Police (for police clearance) 

Adolf Hernandez of PhilHealth QC explained the dramatic shift in the applicant experience: “May hired on the spot ka na, at nandito na rin ang mga government agencies para sa requirements.” It was a masterclass in public-private collaboration, designed to move Filipinos into the workforce faster than ever before.

A Nationwide Mission

The success at North EDSA is merely a prelude. SM Supermalls is taking this mission across the Philippines throughout March, with upcoming fairs scheduled for:

March 25: SM City Urdaneta Central 

March 26: SM City Tuguegarao 

March 27: SM City Trece Martires and SM City Cauayan 

As these malls evolve into "platforms for empowerment," they are proving that for the Filipino worker, opportunity doesn't just exist—it finally feels possible.

The Era of the Stan: Why We’re Obsessed with Luzon’s Hottest New Icons at SM

Wazzup Pilipinas!? 

We are living in the age of the "Stan." It’s more than just being a fan; it’s an all-consuming energy where "fanboy/fangirl mode" is permanently activated. Whether it’s a rising artist’s new album, a lifestyle we aspire to, or a freshly opened concept store that perfectly resonates with who we want to be, we aren’t just observing—we are stanning hard. 

At SM Supermalls, this culture of hype and passion finds its home. From the northern reaches to the bustling hubs of Luzon, a new wave of stores and dining destinations has arrived to hook us, hit different, and keep us hyped for months. 

The Culinary Icons: Soulful Bowls and Bold Bites

For the "Foodie Stans," the mission is clear: seek out the flavors that spark a soul-level connection. 

Pho Hoa (SM City Bacoor): Prepare for a first-in-Cavite experience. Located at the Upper Ground Level, Pho Hoa serves soulful bowls of Vietnamese classics, from spring rolls to rice plates that transport you straight back to the streets of Vietnam. 

Frankie’s New York Buffalo Wings (SM City Marilao): Bulacan stans, your time has come. The first-in-province Frankie’s is now at the West Wing, serving up legendary Garlic Parmesan and Honey Sriracha wings that will have you digging in until you drop. 

Manam (SM City Marilao): If you stan Filipino comfort food with a creative edge, Manam’s Ground Level location is essential. Their iconic Watermelon Beef Sinigang is the ultimate testament to why they are masters of the "creative twist." 

The Lifestyle Revolution: Accessories and Tech

If it’s trending, we’re having it. Trends are the threads that connect us to a community where we truly belong. 

Sunnies Studios (SM City San Pablo): Bringing signature "cool" to the Ground Level, this newest staple offers trendy and timeless eyewear to get you looking exactly like your idol. 

AquaFlask Designs (SM City Batangas): Opening soon at the Ground Level, this first-in-Batangas spot lets your personality shine through customizable, sleek tumblers. It’s hydration, but make it fashion. 

The Loop (SM Center Tuguegarao Downtown): For the tech-savvy, Level 3 is now the go-to destination for gadgets and accessories that empower your life, whether you’re a professional or just vibin’. 

The Wellness Warriors: Gearing Up and Resetting

We lowkey aspire to be those people who put wellness first—and now, we can. 

Decathlon (SM City Grand Central): Sport and adventure stans can find equipment for over 70 sports at Level 3. From hiking gear to swim essentials, it’s a one-stop shop for an active life. 

Iremia Headspa (SM City Clark): A true "first in SM," this 2nd Level sanctuary offers structured scalp treatments for the ultimate reset. It’s the perfect place to become your own #1 fan. 

Anytime Fitness (SM City Trece Martires): The globally recognized 24/7 gym experience has arrived at the Lower Ground Floor, equipped with every tool needed to build a healthier body on your own schedule. 

More Than a Mall: A Destination Designed for You

SM Supermalls is evolving into a new era, moving beyond simple shopping to become an everyday destination designed around the passions and needs of Filipino communities. As one of Southeast Asia’s largest developers, with 89 malls across the Philippines, SM continues to build spaces that remain trusted, relevant, and—above all—loved. 

Whatever you’re stanning in life, your most-loved SM Supermall has it all for you.