The Pinnacle of Excellence: SM Supermalls Triumphs as "Organization of the Year" at the 2026 Asia-Pacific Stevie Awards

  

Wazzup Pilipinas!? 

In a sweeping display of industry dominance and visionary leadership, SM Supermalls has ascended to the highest peak of corporate recognition. At the prestigious 2026 Asia-Pacific Stevie Awards held in Macao, the retail giant was crowned Organization of the Year, solidifying its status as a benchmark for innovation and customer excellence across the region.

The victory was nothing short of a landslide. SM Supermalls captured a staggering 30 awards in total, amassing 52 award points through a collection of four Gold, 13 Silver, and 13 Bronze Stevies. This milestone marks the second time the company has claimed the top "Organization of the Year" honor, a testament to its relentless pursuit of a "maxed-out" experience for its millions of patrons.

A Mission Beyond Retail: Innovation with Purpose

Accepting the award on behalf of the company's delegations from both the Philippines and China, Executive Vice President for Marketing Joaquin L. San Agustin emphasized that the accolade belongs to the community.

“This is a testament to how we continue to evolve and innovate to deliver a truly maxed-out experience for our customers. We dedicate this to the millions of our customers back home, as well as to our tenant partners and employees who make these experiences possible”.

The 2026 triumph highlights SM's transformation from a traditional shopping destination into a dynamic hub of sustainability, social good, and cultural creativity.

The Pillars of a Regional Powerhouse

SM’s award-winning strategy is anchored in four transformative areas:

Environmental Stewardship: Through the SM Green Movement, the company has embedded sustainability into its core operations—utilizing solar-powered rooftops, spearheading international coastal cleanups, and championing water conservation.

Inclusive Communities: "Mall for All" isn't just a slogan; it's a practice. Programs like Movies for the Blind and nationwide job fairs ensure that mall experiences are accessible to everyone, regardless of physical ability or economic status.

Cultural Destinations: SM has turned the mall into a stage for local heritage. From Mindanao Art and Konnichiwa Japan to the world-class Philippine International Pyromusical Competition, the malls serve as vibrant cultural epicenters.

Nurturing the Next Generation: Family connection remains the heart of the SM experience. Platforms like the SM Super Spelling Bee and SM Little Stars provide stages for young talent to shine.

Redefining the Horizon: Expansion and Global Reach

The Stevie Awards also recognized SM's aggressive and thoughtful expansion. The 2025 openings of SM City Laoag and SM City La Union were highlighted for their ability to reflect local identity—most notably through La Union's unique "Mallseum".

This excellence extends far beyond Philippine shores. In China, SM’s portfolio continues to flourish with locally resonant campaigns. From the wellness-driven "Bean There, Beat That Stress!" in Jinjiang to the whimsical storytelling of "The Frog Prince" in Chengdu, SM China continues to deliver immersive, lifestyle-driven experiences.

A Legacy in Motion

Today, SM Supermalls stands as one of Southeast Asia’s largest developers, operating 90 malls in the Philippines and 9 in China. As it enters this new era, the "Organization of the Year" title serves as a powerful reminder that SM is no longer just a place to shop—it is an everyday destination designed around the passions and lives of the communities it serves.

The Ultimate Metro Glow-Up: Redefine Your Vibe with SM Supermalls

  

Wazzup Pilipinas!? 

Every single day is a fresh stage, a blank canvas, and a golden opportunity to embrace your most honest self. It is time to stop just "getting by" and start letting your personality shine through, creating a sacred space for the person who matters most: yourself.

Hey besties, consider this your official invitation to a high-stakes fashion and lifestyle moment in the Metro. We are diving deep into the new GRWM (Get Ready With Me) essentials you simply cannot afford to miss. From high-performance fits to sanctuary-level home resets, SM Supermalls has curated a revolution—and it’s all #AllForYou.

Step 1: Elevated Fits to Seize the Day

The revolution starts in your wardrobe. It’s time to take those everyday essentials and transform them into high fashion. Rise, shine, and slay in looks designed to help you seize every waking moment.

New Balance (SM Podium): Step into power at their newest store on Level 2, Building B. Whether you need elite athletic footwear for performance or sharp apparel for the street, New Balance delivers the versatility your lifestyle demands.

Apple & Eve (SM City Fairview): Coming soon to the Central Walk Lower Ground Level, this iconic Filipino brand brings comfort and versatility to the forefront. These are the easy-to-wear pieces that make daily styling feel effortless yet intentional.

MAH (SM North EDSA): Located at the Upper Ground Level of the Annex, MAH is a contemporary retail concept for the modern soul. Their curated selection of accessories and apparel is the ultimate "cheat code" for everyday style essentials.

Step 2: Fragrance as a Power Move

Style isn't just seen—it’s sensed. Make your presence known with a fragrance that speaks volumes before you even say a word.

YSL Boutique (SM Mall of Asia): Prepare for a first-in-the-Philippines experience that redefines luxury beauty. From signature scents that linger in the memory to exquisite makeup that boosts your confidence, YSL brings a bold, distinct luxury to the heart of the MOA. This isn't just a purchase; it’s a total flex.

Step 3: The Sanctuary Reset

True "getting ready" doesn't end with your outfit; it extends to the very air you breathe and the space you inhabit. It is time for a home glow-up—a fresh reset to declutter your mind and cozy-ify your environment.

Crate & Barrel (SM Aura): Experience the sleek, modern upgrade of their freshly renovated space on Level 3. Explore a curated world of stylish furnishings, kitchenware, and lifestyle accessories. Whether you are hunting for a massive redesign or a single, thoughtful accent piece, it’s all about bringing functionality and modern soul to your home.

Your Vibe-Check Partner for Life

Whether you are leveling up your daily routine or personalizing your living space, SM Supermalls is your dependable partner. From the smallest lifestyle upgrade to the grandest transformation, your most-loved mall has everything you need to start the vibe right.

Join the movement:

Web: www.smsupermalls.com 

Social: Follow @smsupermalls for the latest updates and events 

About SM Supermalls

As one of Southeast Asia’s largest mall developers—with 89 malls in the Philippines and 9 in China—SM Supermalls is more than a shopping destination. It is a space designed around the passions and needs of Filipino communities, evolving every day to remain trusted, relevant, and loved for generations. SM — All For You.

The Day the Malls Became a Movement: Inside SM Active Hub’s Massive First Anniversary

  

Wazzup Pilipinas!? 

PASAY CITY, Philippines — On a single, synchronized day in April 2026, the traditional concept of the Filipino mall was dismantled and rebuilt into something breathtakingly alive. SM Supermalls, the nation’s retail titan, transformed its sprawling network into the largest playground in the country to celebrate the first anniversary of SM Active Hub.

From the first light of dawn to the final glow of sunset, 24 malls nationwide became a single, high-energy stage for a movement that reached every corner of the archipelago.

One Day, Every Mall, One Movement

What began a year ago as a vision to redefine the mall experience—shifting from places of mere consumption to spaces of connection and movement—scaled into a national phenomenon. On April 11, the "One Day, Every Mall, One Movement" activation saw communities converge for a coordinated explosion of energy.

While the heart of the celebration beat strongest at SM Mall of Asia and SM North EDSA, the momentum was felt everywhere:

SM City Clark became a powerhouse of family energy and connection.

SM City La Union felt the heat of competitive beach volleyball.

SM City Bicutan saw the next generation take over during high-stakes Push Bike competitions.

SM City Lipa and SM City Laoag showcased the precision of basketball and the rising skills of future football stars.

The Pillars of Play: Running and Pickleball

The anniversary solidified two sports as the backbone of the SM Active Hub ecosystem. Running has evolved from a solo endeavor into a massive social force; in 2026 alone, SM activated 24 malls with dedicated paths, supported by 45 clubs and 55 major events. This includes the prestigious EDSA Marathon on Independence Day, led by partner Runrio.

Meanwhile, Pickleball—one of the fastest-growing sports in the Philippines—found its permanent home within the Hub. With 12 permanent and 13 semi-permanent courts, the anniversary featured the Toby’s Pickleball Superseries and an international multi-mall tour by Canadian National Champion and PPA Tour athlete Mackonner Dy.

A Shared Experience for Every Filipino

The "Free Play, Full Fun" weekend removed all barriers to entry, inviting families, "barkadas," and walk-in mallgoers to participate in everything from ice hockey and figure skating to Zumba, karatedo, and chess.

“This is movement at scale,” said Joaquin San Agustin, Executive Vice President for Marketing at SM Supermalls. “We design spaces where communities gather, stay active, and experience life to the max.” 

Digital Synergy and the Road Ahead

The revolution isn't just physical. Through the SM Malls Online app, the Active Hub has become an on-demand journey where users can register for activities, track event schedules, and unlock rewards instantly.

As the anniversary celebrations transition into a summer full of sports clinics, community tournaments, and the Groove Dance Showdown, SM Active Hub has proven that the modern mall is no longer just a destination—it is a heartbeat. For Gen Z, Gen Alpha, and every Filipino in between, the message is clear: We are here to move.