From Dreams to Hired-on-the-Spot: SM Dasmariñas Job Fair Ignites Career Hopes

 

Wazzup Pilipinas!? 

The atmosphere inside SM City Dasmariñas on May 27 was electric—a palpable blend of nervous anticipation and newfound hope. More than 1,000 jobseekers descended upon the mall, not just for a typical hiring event, but in search of the "fresh start" that could change the trajectory of their lives.  

The SM Group Job Fair proved to be a powerful catalyst for change, bridging the gap between thousands of ambitious Filipinos and over 20 top-tier brands, including Ace Hardware, Watsons, SM Store, Goldilocks, and National University.  

More Than Just an Interview: Life-Changing Opportunities

By the end of the day, the impact was undeniable. More than 140 applicants achieved the dream of being Hired-on-the-Spot (HOTS), walking out of the mall with a job in hand and a future ahead of them. For hundreds more, the event secured follow-up interviews, creating a tangible pathway to meaningful employment. 

For many attendees, this was a deeply personal victory:

Marissa Orias Urbano, hired at Toy Kingdom, expressed her relief and gratitude: "Anong oras palang uuwi na ako kasi tanggap na ako... hindi ako na disappoint kasi napaka accommodating ng staff."  

Marcelo P. Magboo III, who secured a position at SM Appliance Center, saw this opportunity as a way to reignite his academic dreams after a two-year hiatus due to financial constraints: "Masaya po (na natanggap), tumaas po yung chance na makapag-aral ako ulit."  

A Collaborative Force for Employment

The success of the event in Dasmariñas was made possible by a massive, unified effort between SM Supermalls, SM Retail, Jobstreet, and key institutional partners like the PSAC Jobs, PCCI, ECOP, and local government units. 

Employers were equally thrilled. Daniela Capistrano, Talent Acquisition Officer from Goldilocks Bakeshop Inc., noted, "Yung mga area na meron akong vacancy dito, around Dasma, Imus, and Bacoor… super happy kasi na filled-in na."  

To streamline the process, the event functioned as a one-stop application hub, integrating government support services from the Social Security System (SSS), PhilHealth, and Pag-IBIG to help applicants process essential requirements on-site. 

The Momentum Continues: Nationwide 'Araw ng Kalayaan' Job Fairs

The success at SM City Dasmariñas is only the prelude to a much larger initiative. This momentum is surging toward the nationwide 'Araw ng Kalayaan' Job Fairs taking place this June 12.  

These upcoming events will go beyond traditional hiring by focusing on the future of work. In partnership with the DICT, TESDA, and other institutions, the June 12 fairs will feature:

Digital Upskilling: Sessions on AI, cybersecurity, and digital productivity.  

Future-Ready Learning: Tools designed to help Filipinos thrive in an evolving global workforce.  

As SM Supermalls continues to host industry-focused hiring events throughout June, they reaffirm a singular, powerful commitment: to ensure that meaningful opportunities are always within reach, designed with every Filipino’s future in mind.  

Are you ready for your next career move? Keep an eye on the official SM Supermalls social media pages for the latest updates on the June 12 nationwide job fairs and beyond!