MAFBEX 2026: 20 Years of Exciting Flavors and Opportunities

 

Wazzup Pilipinas!? 

The Manila Foods and Beverages Expo (MAFBEX), the Philippines’ highly anticipated food and beverage exposition, officially started yesterday June 10, 2026, at the World Trade Center in Pasay City, Metro Manila, celebrating 20 fruitful years of flavors and opportunities. 

The exhibition has brought industry leaders, culinary experts, business entrepreneurs, and food enthusiasts, together for an exciting week of local and international innovation and collaboration. 

Ms. Charlotte Ferguson, kickstarted the opening program by introducing the De La Salle College of Saint Benilde drummers that set the festive tone of the event followed by a spectacular cultural performance.

The program followed through with opening messages from industry leaders and partners, taking note of MAFBEX's position as a platform for innovation, growth and community leadership. 

Respected leaders and dignitaries such as Hon. Mayor Imelda Calixto - Rubiano was represented by Ms. Angelica Roa Yu; Hon. Secretary Dita Agnara- Mathay by Hon. Undersecretary Maria Victoria Jasmin; Hon Atty. Genevieve E. Velicaria- Guevarra represented By Hon Director Junibert De Sagun; Hon. House Speaker Borjie Dy represented By Hon. Congressman Tsuyoshi Anthony “Hori” G. Horibata and Worldbex Event’s Managing Director - Ms. Jill Aithnie Ang.

Ms. Ang specifically mentioned, “The best flavors and opportunities are here. Welcome to MAFBEX.”—officially opening this year’s MAFBEX event.

This year’s event also supports the ABS-CBN Foundation, with every ticket supporting its programs. Ms. Tracy Hizon of ABS-CBN Foundation Inc. took the stage to highlight the importance of the partnership.

The opening veered away from the traditional ribbon-cutting ceremony for a milestone cake. Letters indicating “M-A-F-B-E-X” were revealed one by one, marking 20 years of uniting the food and beverage industry—culminating with a wine toast to celebrate a stronger bond and beneficial partnership for all. 

Written by: Renz Delim

Images from: MAFBEX Media, Alejandro Diego and Miles Alimangohan

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