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Saturday, July 7, 2018

3 Ways Your Printer Threatens Your Security


Wazzup Pilipinas!

What comes to mind when you start thinking about internet security? If you’re like some people, your printer might be last on your list. However, your printer can disclose more private information than you might think possible.

Our friends at internet privacy giant ExpressVPN have created an extensive guide on printer security that reminds us to include our printers as part of our security strategy.

Your printer logs everything 

Although the number of logs kept by a printer can vary by model and manufacturer, every printer records at least some information. In addition to simple time and date stamps that identify print jobs and system events, some printers go so far as to keep copies of everything they print. When someone accesses this information, your life could get complicated.

Printers that are connected to external print servers pose an additional security threat. These servers are computers that manage print jobs sent to a printer and store an entirely separate set of logs and stored documents.

Even 3D printers are at risk. For starters, they store logs that are similar to ordinary printers. Also, while they may not store physical outputs, a study by the University of California at Irvine revealed that hackers can use the sounds emitted by a 3D printer to replicate its output.

To counter these threats, check the logs your printer stores and consult the manufacturer and online security resources to find ways to keep your printer from spying on you.



Every printed document has hidden watermarks 

Whenever you print, you create a forensic trail that leads back to your printer. Unless you take precautions, this means that someone can hold you personally responsible for what you print. This reality became public knowledge years ago during some high-profile money-counterfeiting cases.

If you think this could never affect your life, you could be wrong. The FBI analyzed printer steganography, the science printers use to encode data in ordinary printouts, to investigate leaked data from the NSA. As a result, the contractor responsible for the leaks was arrested.

The Electronic Frontier Foundation warned about the threat printers pose to security and, as early as 2005, exposed how various government agencies exploit those threats as part of routine investigations.
Documents will always be tied to the printer that produced them. So, consider buying a second-hand printer so that authorities will have difficulty identifying you as its owner.

Printers and Bitcoin do not mix 

Cryptocurrencies and the wallets that store them have created new online security threats that everyone should take seriously. Although most of those threats involve computers and networks, they also involve printers, especially if you print backup encryption keys recovery codes.

Even if you never trade with Bitcoin and other currencies, this type of exploit may still affect you. Many two-factor-authentication (2FA) systems also provide emergency backup codes. As the threat of printer malware becomes more prevalent, some analysts believe that hackers and investigators will have the ability to intelligently scan print jobs for sensitive information.

Counter this threat by recording your backup codes by hand, to eliminate the threat of a compromised printer.


In summary, your printer can tell on you. After learning about the above threats, you can expect more to emerge, especially as internet-connected printers become ubiquitous. In response, stay informed and vigilant. Don’t let your printer be the weak link of your security strategy.


Why Mattress Brands Pick Weird Names like Koala or Ecosa



Wazzup Pilipinas! 

What’s in a name? Businesses invest quite a lot in finding the right brand name. The sleep industry is no different. I have been in the industry for a decade or so, and one of the things I’ve noted is how the brand names have evolved. As newer companies enter the market, they come with interesting “weird” names.

I’m the exploring the reasons why mattress brands pick weird names like Koala or Ecosa. They are both from Australia and among the top beds on the market. Do their names have anything to do with their success? Well, let’s find out.

To Stand Out
Your name is your identity; it's what identifies you from the rest. It's the same case for businesses. The sleep industry can be described as flooded with companies, and I think every year new brands are entering the market. With this in mind, these companies must come up with names that make them stand out from the rest of the competition.

These companies adopt unusual names that make an impression with their consumers. Take examples of the two names – Ecosa and Koala. We are familiar with Koala the animal, and when you give a mattress such a name, it's difficult to forget it. Ecosa too is different; you can read the review here.

Research has shown that some vowels relay attractiveness, taste, and size. Examples ‘a,' ‘o,' and ‘e.'



It’s Easier to Get a Domain Name
Among the top highlights in the sleep sector is the migration of the majority of brands to online retailing. They have to get domain names, and it can be a challenge at times. Businesses are often advised to get a domain name similar to the brand name. It’s a portrayal of corporate strength. When the domain and brand name are different, it can be confusing for your customers.

With weird names, getting a domain becomes easy since nobody else will have thought of it. It also sets you apart from businesses outside the industry. When you search a name like Ecosa on search engines it automatically brings up the mattress because the name is unique only to that company. There’s a lot in a brand name which these companies consider, and that's why they are often ‘weird.' The name is vital especially if your business is online.

Psychology
An organization that succeeds in its marketing campaign relies on the strategy they adopt. That means companies will invest in a marketing strategy. The best strategies focus on the target audience appealing to their needs and preferences. It uses human behavior to figure out our needs.

Weird names play with our psychology. When ‘something' is normal, it doesn't have much impact. Out of the ordinary stuff is easier to remember and captures our interest more.

Another reason why brands go for weird labels is to dominate social media. In today’s world, the internet is a critical platform for them to showcase their products and access the market, SEO is a crucial issue. Weird titles make social media domination easier.

It Helps Avoid Trademark Issues
Several brands have had to change their brand or product name, while some even faced lawsuits because of trademark issues. Having a unique or weird name helps avoid such a scenario.

Brands in the sleep industry trademark their unique names to avoid such lawsuits or changing their identity which negatively affects the business. Therefore, once you identify a name, experts advice trademarking it.

Names Tell a Story
Getting market isn’t a challenge; the test comes when you want to retain it. It’s as they say: becoming the first is easy, the problem is maintaining that first position.
One way companies attract consumers is through their label. A catchy phrase, with a backstory, can help achieve that. Take the Koala mattress for instance. It’s Australian, which is home to the Koala.

What’s even more exciting is that the brand helps protect these animals from extinction. They make donations to Koala charities. Their weird choice of identity combined with the work they do for the animals attracts a lot of consumers. Plus it will be difficult not to consider that brand when thinking of mattresses.


Koala and Ecosa are among the best of Australia's bedding. They both have attracted a huge following thanks to their quality products, unique naming, and marketing strategy. You can find more on the two here: Koala vs Ecosa.

So, why do mattress brands pick weird names? There are different reasons the primary ones being to have a distinctive identity, avoid trademark issues, to acquire domain names quickly, to tell a story and for market domination.

Alliance Send- Off 5 Fundraising Concert Scheduled on July 14


Wazzup Pilipinas!

After bagging Bronze in the varsity division in 2016 World Hip Hop Dance Championship, an official delegate of the Philippines to the Hip Hop International stage since 2014 is set to compete and represent the country for the fifth time - and this time, they’re bringing back their varsity team.

Just last April, The Alliance bagged BRONZE in the varsity division of the 2018 Philippine Hip Hop Dance Championship National Finals, which qualifies them to compete against different Philippine representatives and dance crews from around the world. The competition will be held at the Arizona Grand Resort & Spa in Phoenix, Arizona from August 5-11.

The Alliance, now on it’s fifth year to hold a fundraising dance concert to help them with expenses such as flight tickets, accommodations, and competition registration fees. Events like this aim to promote the Philippine Dance Community and inspire those who are believers of the culture and arts, as well as raising the impact of the Filipino talent in the international scene.

We have special performances from our guests, LSDC Street and ICA DT.





Alliance Send- Off 5 is happening on July 14, 2018 at the Henry Lee Irwin Theater, ADMU. Tickets sold at Php 350 each. Please contact Sam Gamboa at 0916 442 9704 or any Alliance member.

Open house will start at 6:00 PM, so make sure to be early to get good seats and participate in our games to get a chance to win some of our event sponsors products. We also have a couple of food stalls where you can buy meals to satisfy your cravings. Show proper will start at 7:00 PM.

Keep updated by subscribing to our official accounts!

Facebook: https://www.facebook.com/AlliancePhilippines/
Instagram: https://www.instagram.com/Alliance_PH/
Twitter: https://twitter.com/Alliance_PH
YouTube: https://www.youtube.com/c/AlliancePhilippines
For performance bookings contact [JJ San Juan at 0917 527 4070]
For sponsorship & media features, contact [Jay Resuello 0917 774 1121] and [Steffi Tolentino 0919 999 9424]
For general inquiries, email us at [dancewithalliance.ph@gmail.com].

And if you wanna join the conversation then use #ALLIANCESENDOFF5!


ALLIANCE SEND OFF 5 is presented to you by The Alliance

TOGETHER WITH
WACOAL

IN COOPERATION WITH GROOVE CENTRAL SILVERPOD
MAC
                                                                         
ALSO BROUGHT TO YOU BY
YHMD TRAMPOLINE PARK
ASIA BREWERY INC.
COLGATE
PALMOLIVE
PASCUAL LAB VITA COCO WHISPER

SPECIAL THANKS TO
NORMINRING MOTORBIKES
FAUST FAMILY
TOLOSA FAMILY
DIGITAL OPTION, INC.
KUWAGOS
PANSIT PINOY
ABIGAMID, INC.
GANDIVA ARCHERY CENTER
ELEPHANT’S NOOK
TIMBUNGCO FAMILY
MOJICA FAMILY
CESARIO FAMILY
FERNANDEZ FAMILY
MR. JACOB TANCO
MR. BRIAN JOHNSON
MR. MIKE FERNANDEZ

VENDOR SPONSOR
JUICE JUICY
RICE BUCKETS
GRIDIRON SHAWARMA
RICA’S BACSILOG

OFFICIAL MUSIC CHANNEL PARTNER
MYX

OFFICIAL MEDIA PARTNERS
WhenInManila.com INQUIRER.NET
Wazzup Pilipinas

OFFICIAL COVERAGE PARTNERS
John Oliver Jao Carlo Nuñez
Danaraye Torres
Noel Maranan
DDG


About The Alliance

Established in 2013, The Alliance is a professional dance team that has become one of the most sought-after groups in the local and international dance scene to date. The team has been competing and bagging podium finishes in prestigious competitions such as Hip Hop International Philippines and World of Dance Philippines. It is also one of the official delegates of the Philippines to the annual World Hip Hop Dance Championship held in the U.S. and has represented the country in the Varsity division since 2014. Just last year, the Megacrew team advanced to the world stage finals and ranked 5th among it’s numerous competitors that was held in Phoenix, Arizona. This year, the team sets higher standards for another podium comeback – with a stronger team to venture the international stage and aiming to bring back another gold win to the country. The team strives to be an excellent role model by imbibing senses of camaraderie and sportsmanship in uplifting the art within the Filipino dance community – all while doing it for the glory of God.
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