From Dreams to Hired-on-the-Spot: SM Dasmariñas Job Fair Ignites Career Hopes

 

Wazzup Pilipinas!? 

The atmosphere inside SM City Dasmariñas on May 27 was electric—a palpable blend of nervous anticipation and newfound hope. More than 1,000 jobseekers descended upon the mall, not just for a typical hiring event, but in search of the "fresh start" that could change the trajectory of their lives.  

The SM Group Job Fair proved to be a powerful catalyst for change, bridging the gap between thousands of ambitious Filipinos and over 20 top-tier brands, including Ace Hardware, Watsons, SM Store, Goldilocks, and National University.  

More Than Just an Interview: Life-Changing Opportunities

By the end of the day, the impact was undeniable. More than 140 applicants achieved the dream of being Hired-on-the-Spot (HOTS), walking out of the mall with a job in hand and a future ahead of them. For hundreds more, the event secured follow-up interviews, creating a tangible pathway to meaningful employment. 

For many attendees, this was a deeply personal victory:

Marissa Orias Urbano, hired at Toy Kingdom, expressed her relief and gratitude: "Anong oras palang uuwi na ako kasi tanggap na ako... hindi ako na disappoint kasi napaka accommodating ng staff."  

Marcelo P. Magboo III, who secured a position at SM Appliance Center, saw this opportunity as a way to reignite his academic dreams after a two-year hiatus due to financial constraints: "Masaya po (na natanggap), tumaas po yung chance na makapag-aral ako ulit."  

A Collaborative Force for Employment

The success of the event in Dasmariñas was made possible by a massive, unified effort between SM Supermalls, SM Retail, Jobstreet, and key institutional partners like the PSAC Jobs, PCCI, ECOP, and local government units. 

Employers were equally thrilled. Daniela Capistrano, Talent Acquisition Officer from Goldilocks Bakeshop Inc., noted, "Yung mga area na meron akong vacancy dito, around Dasma, Imus, and Bacoor… super happy kasi na filled-in na."  

To streamline the process, the event functioned as a one-stop application hub, integrating government support services from the Social Security System (SSS), PhilHealth, and Pag-IBIG to help applicants process essential requirements on-site. 

The Momentum Continues: Nationwide 'Araw ng Kalayaan' Job Fairs

The success at SM City Dasmariñas is only the prelude to a much larger initiative. This momentum is surging toward the nationwide 'Araw ng Kalayaan' Job Fairs taking place this June 12.  

These upcoming events will go beyond traditional hiring by focusing on the future of work. In partnership with the DICT, TESDA, and other institutions, the June 12 fairs will feature:

Digital Upskilling: Sessions on AI, cybersecurity, and digital productivity.  

Future-Ready Learning: Tools designed to help Filipinos thrive in an evolving global workforce.  

As SM Supermalls continues to host industry-focused hiring events throughout June, they reaffirm a singular, powerful commitment: to ensure that meaningful opportunities are always within reach, designed with every Filipino’s future in mind.  

Are you ready for your next career move? Keep an eye on the official SM Supermalls social media pages for the latest updates on the June 12 nationwide job fairs and beyond!

Rediscover Yourself: Elevate Your Rhythm at SM Supermalls

 

Wazzup Pilipinas!? 

Life doesn’t move in a straight line. Some days, you are a whirlwind of energy, constantly on the go; on others, you are simply focusing on showing up a little better than you did yesterday. Whether you are looking to ignite a new passion, refine your personal aesthetic, or carve out a moment of self-care, your "self-love era" is defined by your own unique pace.  

At SM Supermalls, we understand that evolution is a journey, not a destination. We are constantly refreshing our spaces to meet you exactly where you are, offering new finds and experiences that make it easier to begin, reset, or completely reinvent your routine. 

Getting Into the Game

There is a profound power in taking that first step—or returning to a rhythm you once loved. Having the right gear and the right space can transform a simple activity into a lifestyle shift. 

If you are ready to lean into your sporty era, head to SM Podium:

Wilson (Level 2, Expansion Building): Find performance-driven pieces and court-ready essentials designed for every kind of active day.  

Avari Tennis (Level 5): Perfect your swing and get rally-ready at their first-ever SM store. 

Showing Up, Your Way

Personal style is more than just what you wear; it is how you present yourself to the world. It is about choosing pieces that balance function, comfort, and confidence for those moments on and off the move.  

Discover your new go-to spots across the Metro:

Ayumi (SM North EDSA, North Towers, Level 3): Master that effortless "I woke up like this" look with soft, wearable staples.  

Ball & Chain (SM North EDSA, The Block, Level 2): Explore their first-ever pop-up in the Philippines for bold pieces that instantly add edge to your daily wardrobe.  

Coach (SM Megamall, Building B, Level 2): Elevate your rotation with modern classics and premium craftsmanship that seamlessly fit your lifestyle, whether you are heading out or slowing down. 

Your Next Chapter Starts Here

Whether your active era looks like a high-intensity workout or simply finding your flow, there is always something new waiting to be part of your story. SM Supermalls is proud to be the backdrop of your journey, continuously evolving to provide the experiences, trends, and essentials that empower you to show up for yourself every single day.  

Ready to start your next era? Explore these fresh spaces and find what fits your rhythm at SM Supermalls—All For You.

For more videos, content, and the latest updates, visit https://gosm.link/EvolvingFinds or follow @smsupermalls on social media. 

What part of your personal routine are you most excited to evolve or upgrade this season?

A Golden Showcase: Why the Bulawan Trade Fair Is Capturing Hearts at SM City Bacolod

 

Wazzup Pilipinas!? 

The air at SM City Bacolod is buzzing with a renewed sense of pride and creativity. As the Bulawan Trade Fair swings into full motion, it has transformed the mall into a vibrant epicenter of Negrense culture, innovation, and entrepreneurship. Organized in partnership with the Association of Negros Producers (ANP), this three-day event is far more than a marketplace—it is a powerful movement dedicated to elevating local MSMEs to the national stage. 

Whether you are a treasure hunter for unique finds or a passionate advocate for Filipino craftsmanship, here are five reasons why this fair is the must-attend event of the season.

1. Where Tradition Meets Modern Innovation

The fair is a sensory journey through the best of Negros Occidental. Shoppers are drawn to a curated selection of:

Artisanal Delicacies: From the famous Chori Bomb Sauce to unique Hummus Ilonggo, the fair highlights the distinct creative palate of the region.  

Handcrafted Masterpieces: The exhibit features exquisite home décor, woven products, and artisanal fashion accessories that blend heritage with modern design.  

Central to this experience is SIBOL, a prestigious platform featuring the 33rd Bulawan Awards, 4th Pilak Awards, and 3rd ANP-PGNO Balik Salig Design Competition, where never-before-seen product concepts are brought to life, judged, and recognized for their excellence.  

2. A Launchpad for Next-Generation Entrepreneurs

True to its commitment to the SM for MSMEs advocacy, the fair provides a massive boost to local businesses. By leveraging SM Supermalls’ expansive retail network, these entrepreneurs gain the visibility and customer engagement necessary to scale their brands beyond their local communities. As Joaquin San Agustin noted, events like these are vital in helping local businesses connect with a wider movement that champions Filipino entrepreneurship.  

3. Discovering the Future of Negrense Brands

The fair serves as a critical gateway, acting as a preview for the milestone 40th Negros Trade Fair in Manila later this year. Through the various design competitions:  

The Bulawan Awards have expanded their reach by welcoming non-ANP participants under an "Open Category," inviting a wider range of emerging creators.  

The Pilak Awards empower farmers and marginalized communities through the Negros Occidental Technology and Livelihood Development Center (TLDC).  

The Balik Salig Design Competition uses weaving and creativity as a profound tool for peace-building and empowerment in former conflict-affected areas.  

4. More Than Just a Marketplace

The Bulawan Trade Fair invites guests to be participants, not just observers. The dynamic schedule is packed with:

Interactive macrame workshops and women-led art sessions.  

Engaging design talks and runway presentations.  

Live product judging sessions that offer a rare behind-the-scenes look at the creative process.  

As CJ Jimenez of Vaca Japonesa shared, the beauty of the event lies in the connection; shoppers aren't just buying products—they are learning the stories and processes behind them. 

5. A Direct Impact on Local Communities

Every purchase made at the fair ripples outward. By supporting these artisans, shoppers are directly funding livelihood programs and community-based enterprises across Negros Occidental. It is a rare opportunity to turn a weekend shopping trip into an act of support for the preservation of heritage, the promotion of sustainable livelihoods, and the strengthening of the local economy.  

Experience the magic for yourself. The Bulawan Trade Fair is a testament to the resilience and brilliance of Negrense talent. Come and be part of the movement—discover why these makers are defining the future of Filipino craftsmanship at SM City Bacolod.